Simulations
Marketing Simulation
Build and scale a B2C SaaS product in a competitive digital marketplace.
Simulation Overview
In this simulation, students step into the role of a Marketing Director for a growing SaaS company. They must navigate the complexities of digital acquisition, subscription pricing models, and brand positioning.
Key Learning Objectives
- Customer Acquisition: Balance CAC (Customer Acquisition Cost) across SEO, SEM, Social, and Influencer channels.
- Pricing Strategy: Optimize freemium, monthly, and annual subscription tiers to maximize LTV (Lifetime Value).
- Market Segmentation: Identify and target high-value personas based on behavioral data.
- Campaign Analytics: Interpret real-time performance metrics to iterate on marketing spend.
Classroom & Subject Integration
This simulation is designed to be integrated into the following core and elective MBA subjects:
Marketing Management
Marketing Strategy & Consumer Behavior
Go-to-Market
Marketing Research
Product and Brand Strategies
Advertising & Sales Promotion